So far, Cataweb Online S.L. has presented some pretty important points in improving your SEO through Onpage Optimization, which takes care of your the content and design of your site. But while these things do help your site improve their position in the rankings, compared to non-optimized sites, you'll have to do a lot more to get to the top, which should be the goal of everyone trying to learn SEO for the benefit of their website's performance.
But what can really launch your site hundreds of places upwards in the rankings is what you do through Offline Optimization, not what you do online. Properly planned and executed, your site can reach the top faster than you thought was possible. And as to what those Offline or Offpage Optimization elements are, here is a brief list of what to consider:
-Which websites link to yours.
-The number of those websites that link to yours.
-The Google Page Rank of those websites that are linking to yours. (Notice a trend here?)
-The page titles of the websites that are linking to yours.
-The anchor text being used by the site linking to yours.
-The number and type of links that are linking to the site that is linked to yours.
-The total number of sites that are linking to yours.
-Google's decision on whether the site that is linking to yours is an authority website.
-The IP addresses of the sites linking to yours.
All of those elements are important and necessary if you want to professionally and thoroughly optimize your site to reach its full potential and reach the top of the rankings for your chosen keywords. It's a very labor-intensive process, unless you're using specialized software that does the job in a jiff, so the details on what you need to do for this process will still be forthcoming from Cataweb Online S.L. sometime soon.
Thursday, October 2, 2008
A Cataweb Online S.L. Tip For Getting Listed On Google In Under 24 Hours
Going through the normal channels and following the rules step-by-step is good, and highly recommended by Cataweb Online S.L. for beginners, of course. But if you want to get your site listed on Google's index soon after you've launched it means waiting for weeks! Why is that? Because the usual step for doing that would be to head over to Google's "Add your URL to Google" page at http://www.google.com/addurl.html. They've got the submission form right there, and included in the instructions is the notice that it can take up to 6 weeks for your site to be indexed. Now in the fast-paced world of Web 2.0, 6 weeks is a lifetime! And then you'll still have to climb up the rankings once your blog is in their index.
So what can you do to shorten your period of search engine inactivity? Well, it's a relatively simple procedure, although it does have its own inherent difficulties. The first thing you should do to get your site indexed within 24 hours is to use Google to search for the results to the broadest possible keyword related to your site. As an example, let's say you've been marketing a weight loss book and you've made a site with the keywords of "weight loss stories", "weight loss pictures" and "safe weight loss". So what you need to do is search for the results of the keyword "weight loss", and then browse through the websites that come up, paying attention to their Google Page Rank. You can see that statistic when you download the Google toolbar for your browser, and I highly recommend that you do it.
A website with a Page Rank of 5 or higher is what you're looking for, and once you've found several of these, you should check out whether or not they have any link pages, as well as contact information. Then all that's left to do is to reach out through them through email and see if they would like to link to your website in return for you linking to them. This is where the hard part comes in, because not a lot of sites that are already ranking high would want to link back to a new upstart website, and a potential competitor at that. But if you can convince any site with a Page rank of 5 to link to your site, you will be indexed in 3 days, and if the site's Page Rank is 6, you'll be on the index in less than 24 hours!
Once you're there, there are more lessons to be learned, from Cataweb Online S.L. and other authoritative sources!
So what can you do to shorten your period of search engine inactivity? Well, it's a relatively simple procedure, although it does have its own inherent difficulties. The first thing you should do to get your site indexed within 24 hours is to use Google to search for the results to the broadest possible keyword related to your site. As an example, let's say you've been marketing a weight loss book and you've made a site with the keywords of "weight loss stories", "weight loss pictures" and "safe weight loss". So what you need to do is search for the results of the keyword "weight loss", and then browse through the websites that come up, paying attention to their Google Page Rank. You can see that statistic when you download the Google toolbar for your browser, and I highly recommend that you do it.
A website with a Page Rank of 5 or higher is what you're looking for, and once you've found several of these, you should check out whether or not they have any link pages, as well as contact information. Then all that's left to do is to reach out through them through email and see if they would like to link to your website in return for you linking to them. This is where the hard part comes in, because not a lot of sites that are already ranking high would want to link back to a new upstart website, and a potential competitor at that. But if you can convince any site with a Page rank of 5 to link to your site, you will be indexed in 3 days, and if the site's Page Rank is 6, you'll be on the index in less than 24 hours!
Once you're there, there are more lessons to be learned, from Cataweb Online S.L. and other authoritative sources!
Cataweb Online S.L. Tips On Writing Web Copy That Works
Optimizing your website's design and code for better rankings in the search engines is just the first step to getting customers to patronize your products online. Once you get them there, you want to keep them there, and you want them to stay there because they're interested in what you have to offer. That means writing good copy for your website, and there's just no SEO trick for that, even from Cataweb Online S.L.
What you have to do is go old school and just write something engaging and appealing. You've got to go for your surfer's emotions to get them to patronize what you've got, so advice from someone like legendary copywriter Eugene Schwartz is still solid gold. Now I don't really know who Eugene Schwartz is, but he passed away in 1995, when the internet was still in its infancy, but his advice on how to write good copy still holds true. Personally, when I read his tips, I always picture Jerry Maguire's mentor in my head, old-fashioned office and all, what can I say, the lessons stick in my head better that way!
The first thing he advises is to know your audience's concerns. You don't need to have an instant connection with them, like some natural empath. You can research on current trends by just talking to people like cab drivers, or even watching the Top 10 movies of the season, just to see what people like at the moment.
Once you know what they're into, you can take the next step, which is making a promise that will appeal to those people. If visitors to your site are busy and thrifty mothers, for example, you can write an article there detailing "10 Quick and Affordable Lunches To Pack For Your Kids". What young, harried single mom wouldn't want to read something like that? And once they click on your article and read it, that's a victory for you.
So once they're interested, you've got to tell them a story. And what is that story about? You need to show them how your service or product or whatever it is you're offering on your website will fulfill the promise you made in your article. Use your copy to engage their five senses through words, making them feel as if they had the product right there with them, physically.
They're halfway ready to using it already if you do the job right, and don't even think you need to be very detailed and technical about it. KISS is still an old school lesson no one should forget -- Keep It Simple Stupid. Write your copy as if you were explaining your product to one of your pals. Eugene Schwartz used to say you should "write to the chimpanzee brain - simply and directly." And with some direct marketers saying that you should write your text as if you were expecting your audience to be composed of eight to fourteen-year olds, then you know you don't need a fancy writing degree to produce the copy that you need.
The final piece of advice Mr. Schwartz would probably give you is to avoid BS as much as possible, because a lot of people have good BS-meters nowadays. Don't make any outrageous claims, and focus on telling your audience what your product DOES instead of what it IS. As mentioned earlier, it's about telling a story, and hopefully, this Cataweb Online S.L. article did just that for you!
What you have to do is go old school and just write something engaging and appealing. You've got to go for your surfer's emotions to get them to patronize what you've got, so advice from someone like legendary copywriter Eugene Schwartz is still solid gold. Now I don't really know who Eugene Schwartz is, but he passed away in 1995, when the internet was still in its infancy, but his advice on how to write good copy still holds true. Personally, when I read his tips, I always picture Jerry Maguire's mentor in my head, old-fashioned office and all, what can I say, the lessons stick in my head better that way!
The first thing he advises is to know your audience's concerns. You don't need to have an instant connection with them, like some natural empath. You can research on current trends by just talking to people like cab drivers, or even watching the Top 10 movies of the season, just to see what people like at the moment.
Once you know what they're into, you can take the next step, which is making a promise that will appeal to those people. If visitors to your site are busy and thrifty mothers, for example, you can write an article there detailing "10 Quick and Affordable Lunches To Pack For Your Kids". What young, harried single mom wouldn't want to read something like that? And once they click on your article and read it, that's a victory for you.
So once they're interested, you've got to tell them a story. And what is that story about? You need to show them how your service or product or whatever it is you're offering on your website will fulfill the promise you made in your article. Use your copy to engage their five senses through words, making them feel as if they had the product right there with them, physically.
They're halfway ready to using it already if you do the job right, and don't even think you need to be very detailed and technical about it. KISS is still an old school lesson no one should forget -- Keep It Simple Stupid. Write your copy as if you were explaining your product to one of your pals. Eugene Schwartz used to say you should "write to the chimpanzee brain - simply and directly." And with some direct marketers saying that you should write your text as if you were expecting your audience to be composed of eight to fourteen-year olds, then you know you don't need a fancy writing degree to produce the copy that you need.
The final piece of advice Mr. Schwartz would probably give you is to avoid BS as much as possible, because a lot of people have good BS-meters nowadays. Don't make any outrageous claims, and focus on telling your audience what your product DOES instead of what it IS. As mentioned earlier, it's about telling a story, and hopefully, this Cataweb Online S.L. article did just that for you!
Cataweb Online S.L. Tips On Finding Your Niche
This is from Cataweb Online S.L. for those who are just joining the party. Some people think it might be winding down, with all the early adopters already lording it over everyone else in the V.I.P. room while some of us were just let into the club. So while some people need to study SEO to get their site off the ground, these tips are for those who are just getting into the Web 2.0 biz, and don't even have a clue what they want to do there.
So why do you want to go into business online? Because you think you'll get rich quick and easy? Now get rid of that notion quick, because it's a lot of hard work to create a successful site or blog, and the work you'll have to put into it is equal to that of any other normal job. But if you really want to try out this medium, then it's suggested that you get find a small niche to conquer instead of going to battle against the giants of some big category like "weight loss".
Again, if you don't already have a product or service in mind, then you'll need to find one and that's where subscribing to Google News RSS feeds and using Google Alerts comes in.
You should first check out Amazon.com, because it's a massive resource of products in almost every market you can think of. A lot of ideas can come from browsing through there, and a good place to start is the non-fiction books and magazines section. You know that if there's a niche out there, there's some magazine or book devoted to it. Try and find one that you're interested in so that it'll be easier to work on it for you.
Found a niche you like? Good. Now's the time to keep up to date with your chosen target market by using those Google Alerts (www.google.com/alerts) mentioned earlier by entering the main keyword of your market and your email address on their form. Tweak the settings to your satisfaction and then head to Google News (www.google.com/news) and enter your keyword again. Then subscribe to the RSS feeds of those results so that you'll be up to date with what's happening in that niche.
Internet marketers consider RSS feeds their best friend, because it makes it easier to process and manage huge amounts of content from multiple sites. Use whatever RSS reader you want, or use Google Reader (www.google.com/reader) for sheer convenience, since you're already using the other Google tools. To subscribe to a feed, just enter your keyword into the Google News search field and then click the RSS icon in your address window. You can also use the link in the left sidebar if you see one and right click and copy it, then paste the link and save in Google Reader's 'add subscription' tab.
Create some folders to organize the niches and you're through with the first step in narrowing your focus on what niche to get into for your web biz. Check up on Cataweb Online S.L. for more information on what you can do next!
So why do you want to go into business online? Because you think you'll get rich quick and easy? Now get rid of that notion quick, because it's a lot of hard work to create a successful site or blog, and the work you'll have to put into it is equal to that of any other normal job. But if you really want to try out this medium, then it's suggested that you get find a small niche to conquer instead of going to battle against the giants of some big category like "weight loss".
Again, if you don't already have a product or service in mind, then you'll need to find one and that's where subscribing to Google News RSS feeds and using Google Alerts comes in.
You should first check out Amazon.com, because it's a massive resource of products in almost every market you can think of. A lot of ideas can come from browsing through there, and a good place to start is the non-fiction books and magazines section. You know that if there's a niche out there, there's some magazine or book devoted to it. Try and find one that you're interested in so that it'll be easier to work on it for you.
Found a niche you like? Good. Now's the time to keep up to date with your chosen target market by using those Google Alerts (www.google.com/alerts) mentioned earlier by entering the main keyword of your market and your email address on their form. Tweak the settings to your satisfaction and then head to Google News (www.google.com/news) and enter your keyword again. Then subscribe to the RSS feeds of those results so that you'll be up to date with what's happening in that niche.
Internet marketers consider RSS feeds their best friend, because it makes it easier to process and manage huge amounts of content from multiple sites. Use whatever RSS reader you want, or use Google Reader (www.google.com/reader) for sheer convenience, since you're already using the other Google tools. To subscribe to a feed, just enter your keyword into the Google News search field and then click the RSS icon in your address window. You can also use the link in the left sidebar if you see one and right click and copy it, then paste the link and save in Google Reader's 'add subscription' tab.
Create some folders to organize the niches and you're through with the first step in narrowing your focus on what niche to get into for your web biz. Check up on Cataweb Online S.L. for more information on what you can do next!
A Cataweb Online S.L. Introduction To SEO Elements
First off, what do you think SEO is and why is it so important? Basically, Search Engine Optimization (SEO) is the science and art of producing and marketing information for chosen keywords so that it ranks well in search engines like Yahoo, MSN Live Search, and most importantly Google. With 70% of the market share in the US, a ranking in Google can make or break a company.
I mean search engines typically show ten results on a page, and most surfers tend to click on the first few results on the top of the page, of course. So if you're on the first page in the results for a keyword, you've got it made, because being on the second or third page might get even just 1% of the search traffic the site at the top of the list gets. That's not something Cataweb Online S.L., or any other SEO group, would recommend.
Search engine marketing is a powerful tool because of one very important thing: the search box. This means that users type what they want to find, making this the most precise targeted marketing medium ever developed in history. Search engine marketing is also good because of the incremental costs of gaining exposure are small when compared with the potential rewards, once you've already gained traction in the rankings.
And if you think that SEO is a complicated process, it can actually be easily broken down into 9 main components. These are market research, keyword research, on page optimization, site structure, link building, brand building, viral marketing, adjusting, and staying up to date. Simple, but meticulous and not a stroll in the park if you want to do things right. Well, that's why there's room for SEO specialists like Cataweb Online S.L., and other companies like us. (But if you stay tuned or do some research, you can do this yourself and save a bundle of money!)
I mean search engines typically show ten results on a page, and most surfers tend to click on the first few results on the top of the page, of course. So if you're on the first page in the results for a keyword, you've got it made, because being on the second or third page might get even just 1% of the search traffic the site at the top of the list gets. That's not something Cataweb Online S.L., or any other SEO group, would recommend.
Search engine marketing is a powerful tool because of one very important thing: the search box. This means that users type what they want to find, making this the most precise targeted marketing medium ever developed in history. Search engine marketing is also good because of the incremental costs of gaining exposure are small when compared with the potential rewards, once you've already gained traction in the rankings.
And if you think that SEO is a complicated process, it can actually be easily broken down into 9 main components. These are market research, keyword research, on page optimization, site structure, link building, brand building, viral marketing, adjusting, and staying up to date. Simple, but meticulous and not a stroll in the park if you want to do things right. Well, that's why there's room for SEO specialists like Cataweb Online S.L., and other companies like us. (But if you stay tuned or do some research, you can do this yourself and save a bundle of money!)
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