A Cataweb Online S.L. Introduction To SEO Elements

First off, what do you think SEO is and why is it so important? Basically, Search Engine Optimization (SEO) is the science and art of producing and marketing information for chosen keywords so that it ranks well in search engines like Yahoo, MSN Live Search, and most importantly Google. With 70% of the market share in the US, a ranking in Google can make or break a company.

I mean search engines typically show ten results on a page, and most surfers tend to click on the first few results on the top of the page, of course. So if you're on the first page in the results for a keyword, you've got it made, because being on the second or third page might get even just 1% of the search traffic the site at the top of the list gets. That's not something Cataweb Online S.L., or any other SEO group, would recommend.

Search engine marketing is a powerful tool because of one very important thing: the search box. This means that users type what they want to find, making this the most precise targeted marketing medium ever developed in history. Search engine marketing is also good because of the incremental costs of gaining exposure are small when compared with the potential rewards, once you've already gained traction in the rankings.

And if you think that SEO is a complicated process, it can actually be easily broken down into 9 main components. These are market research, keyword research, on page optimization, site structure, link building, brand building, viral marketing, adjusting, and staying up to date. Simple, but meticulous and not a stroll in the park if you want to do things right. Well, that's why there's room for SEO specialists like Cataweb Online S.L., and other companies like us. (But if you stay tuned or do some research, you can do this yourself and save a bundle of money!)